UN Orange Label x LCF
The UN Orange Label Project was created to raise awareness to violence against women.
Here the topic is approached not by looking at the victims but by looking at the reasons for the violence. In my research I discovered that a part of the problem is that a lot of men are raised and conditioned not to show their emotions. Burying emotions and not learning how to handle them can lead men from all walks of life to act out in a violent way.
The resulting 'I CRY' shirt fights the stigma that 'boys don't cry' and the expectation that men should be 'strong' and not show their emotions. The t-shirt gives men the option to stand for their feelings and to show that they can handle them and to be an example by voicing it.
photography Harry Nathan, model Timothy Gibbons, hair & make-up Emma Midolo